Martorell, 07/05/2015. – At this year’s edition of the Barcelona Motor Show, SEAT emerges once again as a prominent exhibitor at their homegrown car showcase event, where today they presented two world firsts – the new Ibiza 2015 and the new Alhambra 2015. SEAT President Jürgen Stackmann was at the company stand to unveil these two important models on the first press day of the event.

Stackmann emphasised that “The New Ibiza has been improved in every aspect. It retains all its alluring exterior design while masterfully incorporating state-of-the-art technology and greater quality workmanship. It also features a new lineup of more powerful and more efficient EU6 engines as well as the most advanced technology in its segment in terms of infotainment and connectivity. All of these novelties contribute to improving comfort and ensure driving pleasure”. He added that “SEAT is Technology to enjoy. The new Ibiza forges ahead with the character and design inspired by the city of Barcelona, complemented today by the most modern, innovative technology”.

The new Alhambra 2015 demonstrates how SEAT continues to equip its products with state-of-the-art technologies. The exterior of this intelligent, versatile MPV prominently features new rear light clusters with LED technology that display SEAT’s distinct design trait, an effect that is enhanced by the new brand logo located on the front grille, rear hatch, steering wheel and newly designed wheels.

Another star attraction at the SEAT stand this year is the SEAT 20V20 showcar, which the Spanish public can admire for the first time since its world premiere at the recent Geneva Motor Show. Yet another model that will be on display for the first time to the Spanish public is the SEAT Leon ST CUPRA, a car that combines the versatility of the Leon estate body style with the performance of its mighty 280 PS 2.0 TSI engine.


SEAT will also be present in different areas of the Barcelona Motor Show exhibition space, such as the “Urban Mobility” area, with a compressed natural gas-powered Leon TGI, and the “Sketch Car Design” space, which will give visitors insights into the creation process of a vehicle.