Automobile Barcelona –the classic Barcelona Motorshow’s new name, is being held from today until May 21st. SEAT is giving the public a look at the developments in connected cars that the company announced at this year’s Mobile World Congress (MWC). This enables SEAT to take its cutting-edge technologies from a professional exhibition to the general public.

Automobile Barcelona visitors can get hands-on demonstrations of technologies such as Digital Access, Parkfinder and a future driving simulator. President of SEAT Luca de Meo announced that with partnerships such as Travipay and Waze, and with a centre of excellence like SEAT Metropolis:Lab Barcelona, the company is accelerating its digital ecosystem in Barcelona.

Luca de Meo announces the news at Barcelona Motorshow 2017

The President of SEAT announces that the new Waze app for Android Auto will be available in the entire range equipped with Full Link in the next few weeks

For the first time, users can try out the new Waze for Android Auto, Google’s GPS navigation app. In the next few weeks, Google will launch the beta version, which will be compatible with all Full Link equipped SEAT cars.

“SEAT is increasingly strengthening its position as a front-runner in the connected car. Incorporating the new Waze app for Android Auto in our vehicles is in line with our goal of offering a driving experience that is easy, connected and personalised, and one which enables us to continue to make progress in configuring our digital ecosystem” pointed out Luca de Meo. “We are the carmaker with the youngest customer base, whose age is almost 10 years younger than the European average. Offering them Waze directly in their car is a great step forward in our commitment to connectivity”.

New SEAT app for Android Auto

The company is presenting a new app for Android Auto, which enables access to the mobile phone from the screen of the car in a safe manner while driving

At Automobile Barcelona, SEAT also presented its SEAT Drive App for Android AutoTM. With it, SEAT drivers with Android phones (running version 5.0 Lollipop or newer) and the Android Auto app can access information about their car while driving, in a safe way. The app, which will be available soon on Google Play StoreTM, will synchronise with the car and display information on its screen. With this app for AndroidTM and the iOS version launched last year, more than 95% of users of mobile devices can keep track of the status of their vehicle.

Travipay, a mobile reservation and payment method of services, or Parkfinder, which facilitates navigation to available parking spaces will also be exhibiting. In addition, the SEAT stand features SEAT ID, the gateway to the brand’s digital ecosystem. The electric Mii will also be on display at Automobile Barcelona, and available for test-drives allowing attendees to test its Digital Access technology.

Three display areas for SEAT at Automobile Barcelona

In the first, SEAT will be present at Automobile Barcelona in three distinct spaces. SEAT is presenting the sportiest version of the Ateca, the Ateca FR, which is the latest addition to the range of the company’s first SUV, as well as the new Ibiza and the new Leon Cupra. These are examples of SEAT’s ongoing product offensive, which this year features the Leon and the Ibiza, soon to be joined by the new Arona SUV crossover in the second half of 2017. The stand also has a simulator that shows what the future of driving will be like, next to a vehicle that pays tribute to the SEAT 600, a design exercise created by the company to celebrate the 60th anniversary of the iconic model. A Ducati motorcycle, the King’s Cup trophy and a 4D system of augmented reality round off SEAT’s presence in this area.

SEAT has a second stand in the Connected Hub, a dedicated space for new solutions. Here, the brand is displaying an eMii with Digital Access, a technology developed for collaborative economy environments which enables entry to the vehicle via the mobile phone, without the need for a physical key. The fleet of 10 eMii made available to workers at Pier01 will be equipped with this solution. A further exhibit is the My SEAT DataPlug, the dongle that enables vehicles not equipped to support digital technologies to access connectivity services.

The Connected Hub also features an Inspiration Arena where the Demo Day was held for the start-ups that are participating in the SEAT Accelerator by Conector, the acceleration programme where the five innovative projects benefitted from support to promote their development. Following a five-month acceleration stage, they presented their projects to investors and experts, with emphasis on their business models and future challenges related with the market.

Finally, SEAT will also be present in a third space called Connected Street, where the public can get first-hand insights into the latest advances and innovations in connectivity. SEAT will give visitors the chance to drive the Ateca Smart City Car, which detects available parking spaces in the city, and the Parkfinder and Travipay apps, which reduce the time needed to find a parking space and streamline electronic reservation and payment. In addition, people will also have an opportunity to test-drive SEAT’s electric prototype, the eMii, and try out its Digital Access.

*Android Auto, Google Play, and Android are trademarks of Google Inc.